Marketing Specialist

İstanbul Anadolu

Caribou Coffee - Marketing Specialist

Assisting the marketing manager and supporting the marketing team with marketing activities.
Managing 3rd party relations and agencies for sponsorships, alliances, marketing events and PR activities,
Analyse market research data in order to understand brand issues and brand awareness,
Reports marketing strategy, ATL/BTL communication plan, competitor analysis and results to Senior Management periodically,
Is key contacts for group of local / regional creative, PR and media agencies,
Follows competition in the assigned market and develops strategy and action plans according to competitor activities,
She/he will develop, plan, organize and execute national & international marketing operating plan such as ATL and BTL activities, campaigns and advertising.
Analyse market research data in order to understand brand issues and brand awareness,
Report and analyse brand performance in a clear, concise manner with focus on required actions.

Fluent English
Degree from a reputable university is required and an MBA is a benefit
1-2 years of experience, ideally in consumer/retail marketing at international companies. Food chain experience would be an advantage.
Excellent interpersonal and communication skills
Proven track record on capitalizing emerging media trends, online media, and social networking digital media
Knowledge/ experience in PR, media and event management is a plus
Teamworker, smart, dynamic, self-driven, pro-active and creative person with positive attitude.
Analytical mind, good with numbers
Effective project management skills
The ideal candidate should be an entrepreneurial who is able to adapt to the culture of an aggressive and dynamic company easily
Ability for some travel domestically.
No military obligations for male candidates.