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İlan Detay
Caribou Coffee - Marketing Specialist
Job Definition
- Assisting the marketing manager and supporting the marketing team with marketing activities.
- Managing 3rd party relations and agencies for sponsorships, alliances, marketing events and PR activities,
- Analyse market research data in order to understand brand issues and brand awareness,
- Reports marketing strategy, ATL/BTL communication plan, competitor analysis and results to Senior Management periodically,
- Is key contacts for group of local / regional creative, PR and media agencies,
- Follows competition in the assigned market and develops strategy and action plans according to competitor activities,
- She/he will develop, plan, organize and execute national & international marketing operating plan such as ATL and BTL activities, campaigns and advertising.
- Analyse market research data in order to understand brand issues and brand awareness,
- Report and analyse brand performance in a clear, concise manner with focus on required actions.
Qualifications
- Fluent English
- Degree from a reputable university is required and an MBA is a benefit
- 1-2 years of experience, ideally in consumer/retail marketing at international companies. Food chain experience would be an advantage.
- Excellent interpersonal and communication skills
- Proven track record on capitalizing emerging media trends, online media, and social networking digital media
- Knowledge/ experience in PR, media and event management is a plus
- Teamworker, smart, dynamic, self-driven, pro-active and creative person with positive attitude.
- Analytical mind, good with numbers
- Effective project management skills
- The ideal candidate should be an entrepreneurial who is able to adapt to the culture of an aggressive and dynamic company easily
- Ability for some travel domestically.
- No military obligations for male candidates.
