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Mccormick Kütaş Gıda San. Dış. Tic. A.Ş. - Brand Manager
- Reporting to Marketing Manager.
- Overall responsibility for brand management (P&L included), coordinate long term brand strategies and planning.
- Assist and implement marketing, innovation and communication strategies and marketing plans for the area of responsibility.
- The creation and development of the brand strategy and lead
- All the 3rd party relations ATL, BTL, PR, Digital and Packaging Agencies.
- Prepare marketing plans, product forecasts, monthly reports and ad hoc reports for the management team and briefing agencies on projects.
- Manage Brand budget and track periodically.
- Analyze market trends and competition to develop action plans accordingly.
- Prepare and follow consumer and channel specific promotions.
- Plan and execute with the Trade Marketing Team to win in-store.
- Work closely with R&D to drive winning innovation.
- Developing new projects to increase brand awareness by target customer.
- Analyze and monitor competitor and consumer activity to identify opportunities for growth.
- Develops product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Coordinate PR activities to build brand awarenes.
- Nielsen (Scantrack and consumer panel) and Internal Data Analyse and internal circulati
- University degree (preferably Business Administration, Economics and Engineering graduates),
- Minimum 2-3 years of marketing experience
- Proficiency in English, Good command of MS office applications.
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