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YTM Makina

Digital Marketing Specialist

İstanbul Anadolu

YTM Makina - Digital Marketing Specialist

Job Definition

  • Managing and conducting all owned-earned-paid media communication (including ads platforms, mailing, social, and websites)
  • Creating global content in line with the strategy and carrying out activities to increase brand awareness
  • Following closely the innovations in the field of e-commerce and digital marketing develops new project ideas
  • Preparing SEO, UX-UI, A/B, content optimization, etc. studies of our websites
  • Analyzing and reporting digital ads, social and site performance on a daily, weekly, and monthly basis by using related tools, keeping track of ongoing campaigns’ performance
  • Supporting brand communication and product launching activities in the all-digital area
  • Developing creative projects for target audiences and being responsible for the management of these projects
  • Creating a brief for the visuals of the publications in digital media, (design apps knowledge is a plus)
  • Proficiency in Microsoft Office suite required
  • Proficiency with different social media platforms and a proven track record building B2B brands via Facebook, Twitter, Instagram and
  • LinkedIn is a plus


  • Develop digital media strategies with business goals aligned with the company’s vision.
  • Create digital content including websites, blogs, articles, animated explainer videos, etc.
  • Maintain SEO regular keyword research and other best practices.
  • Graduated with a bachelor's degree
  • Having a good command of English
  • Minimum 2 years of experience in the digital marketing field
  • Create and monitor Google Ads marketing campaigns and coordinate with the graphics design to create engaging display ads.
  • Knowledge of necessary panels such as Google Analytics, Google Ads, Meta Business, Yandex, etc.
  • Experience in key areas of marketing (SEO, social media, content marketing, e-mail marketing, PPC, and SEM)