Pazarlama Direktörü İş İlanları

WHAT YOU'LL BE DOING

You will be expected to effectively lead the marketing team to ensure that all aspects of the demand generation engine are working correctly.

You will achieve results by analyzing all key marketing KPIs on an hourly/daily basis.

You will be expected to develop new campaigns and tactics, constantly A/B testing to ensure best practice, and evaluating results, monitoring the health of the pipelines, and taking appropriate action as required.

You will need to communicate clearly across cross-functional teams from sales to engineering.

You will be expected to help your team to prioritize and execute goals.

You must have a high comfort level with a fast-paced environment and the ability to pivot quickly and frequently depending on the needs of the business. Our process requires analyzing all key marketing KPIs on an hourly/daily basis.

Success will be measured by:

• Achieving predictable and repeatable revenue

• Consistently delivering positive weekly results

• Reducing the CAC cost per acquisition

• KEY RESPONSIBILITIES
  
  Managing and ultimately responsible for all marketing for the company
  
  Design and manage the company's marketing budget
  
  Developing the marketing strategy for the company in line with company objectives
  
  Set long-term and achievable marketing growth objectives
  
  Hiring and managing a successful team, mentoring and coaching them to success with clearly defined metrics
  
  Setting clear metrics and preparing regular reporting and presentations to senior management
  
  Improve automation within the marketing department
  
  Maintain effective communication and collaboration efforts with other departments

• CANDIDATE REQUIREMENTS
  
  
  10+ years experience as a VP of Marketing or other senior marketing role with budget management of at least $6M
  
  Proven experience in managing a team of 10+ people
  
  Experience designing and implementing a successful marketing plan, with multiple campaigns running in parallel
  
  Strong knowledge of SEM, SEO, web analytics and Google Adwords
  
  Ability to work independently, whilst being able to collaborate with team members located all around the world
  
  Strong organizational skills & highly coachable
  
  A passion for a high-growth environment

WHAT YOU'LL BE DOING
INTERESTED? APPLY NOW!

In our enterprise software space, our VP of Marketing will direct and oversee the Marketing department.

You will be responsible for designing, implementing and monitoring effective marketing strategies that align with the overall business goals.

You should have a solid marketing background and have experience working with a variety of marketing campaigns and promotional projects, including but not limited to SEO, PPC, Online marketing and social media techniques.

To be effective in this role - you must be a great communicator, organized and be extremely metrics-oriented. You will need to be a hands-on coach and thrive on new and innovative marketing techniques that will continually improve your marketing activities.

KEY RESPONSIBILITIES

Managing and ultimately responsible for all marketing for the company

Design and manage the company's marketing budget

Developing the marketing strategy for the company in line with company objectives

Set long term and achievable marketing growth objectives

Hiring and managing a successful team, mentoring and coaching them to success with clearly defined metrics

Setting clear metrics and preparing regular reporting and presentations to senior management

Improve automation within the marketing department

Maintain effective communication and collaboration efforts with other departments

CANDIDATE REQUIREMENTS

10+ years experience as a VP of Marketing or other senior marketing role

Proven experience in managing a team of 10+ people

Experience designing and implementing a successful marketing plan, with multiple campaigns running

Strong knowledge of SEO, web analytics and Google Adwords

Ability to work independently, whilst being able to collaborate with team members located all around the world

Strong organizational skills & highly coachable

A passion for a high-growth environment

Üniversitelerin ilgili bölümlerinden mezun,
Yayıncılık,Kitap Dağıtım sektöründe en az 2 yıl deneyimi olan,

Sosyal Medya, dijital pazarlama konusunda deneyimli

YAYINCILIK SEKTÖRÜNE HAKİM

E-ticaret sektöründe tecrübeli
MS Office programlarına hakim,
Analitik düşünce yapısına sahip, hızlı ve pratik kararlar verebilen, insan ilişkileri kuvvetli, diksiyonu düzgün ve ikna kabiliyeti yüksek
Koordinasyon ve planlama becerisine sahip,
Seyahat engeli bulunmayan,
Erkek adaylar için askerlik hizmetini tamamlamış.

Satış ve Pazarlama Ekibinin Oluşturabilmesine katkı sağlayabilecek, Liderlik becerilerine sahip, ekip yönetimi tecrübesi olan,
Aynı anda birden fazla (Kurumsal, Bireysel) satış kanalı ve ekibi yönetimi deneyimi olan,
Kampanya Yönetimi, Kampanyaların tüm Türkiye’deki kitabevlerine iletişimin yapılması

İhale takibi yapabilecek,
Müşteri Ziyaret Planlaması ve Takibi, Hedef bazlı ekip yönetimi
Yeni müşteri portföyünün oluşturulması için görüşmelerin yapılması ve mevcut müşterilerle olan ilişkilerin sürekliliğinin sağlanması,
İstanbul içi ve dışı müşteri ziyaretleri ve ağırlamalarının yapılması,
Yeni çıkarmayı planlanan ürünler için pazar ağı araştırmasının yapılması, ürünün tanıtılması
Tüm ürünlerin aktif satışından sorumlu olup ayrıca satış ekibinin görevlendirilip günlük takibinin yapılması,
Ürün veya müşterilerle ilgili tüm satış raporlarının hazırlanması,
Pazarlama kapsamındaki fiyat analizi, teklif, sözleşme, satış süreçlerinin yürütülmesi ve takip edilmesi,

Matbaa süreçlerini taki edebilecek,
Satış politikalarını hayata geçirmek için gerekli aksiyon planlarını hazırlamak ve uygulanması konusunda ekibi yönlendirmek,
Satış destekleyici tüm broşür, promosyon vb. P.O.P. malzemelerinin ve kampanyaların yönetilmesi