Digital Channels Performance Marketing Specialist - Hybrid

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Pegasus Hava Yolları - Digital Channels Performance Marketing Specialist - Hybrid

Job Description
  • Create performance-based digital advertising (SEM, social media ads, App Download etc.) strategy, plan budget allocation and optimize according to data
  • Develop reports and make actionable recommendations based on web data to internal stakeholders and management team
  • Prioritize and continuously optimize key channels to create an effective marketing mix focusing on acquisition, retention, ROI
  • Develop an appropriate set of key performance indicators necessary to measure campaign results
  • Analyze the results&effectiveness of digital media campaigns to deliver actionable insights and recommendations
  • Assist in increasing conversion rates and ROI of digital marketing & site campaigns
  • Follow digital advertising trends and quickly adapt to innovations that will improve performance
  • Coordinate performance agencies and technology partners
Required Skills and Expertise
  • Bachelor's or Master's Degree, preferably in Industrial Engineering, Business Engineering, MIS, Mathematics, or Statistics
  • 2+ years of experience in performance-based digital marketing
  • Deep knowledge and hands-on experience in Google Analytics 4, Google Ads, Meta Ads, TikTok Ads, DV360, and Adjust
  • Good command of English, both written and spoken
  • Strong interest in e-commerce and digital trends, and willingness to follow global best practices in the internet industry
  • Passionate about analytics and data-driven performance marketing
  • Highly analytical and detail-oriented
  • Strong interpersonal relations and a team player
  • Intellectually curious with a strong willingness to learn
  • Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams
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Posting Date
19-01-2026
Employment Type
Full Time, Hybrid
Number of Positions
1
Position
Digital Marketing Expert, Performance Marketing Expert
Sector
Education Level
University (Graduate), Master (Graduate), Doctorate/PHD (Graduate)
Company Name
Pegasus Hava Yolları Jobs
Foreign Nationals May Apply
Doesn’t Matter
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6698 sayılı Kişisel Verilerin Korunması Kanunu (“Kanun”) uyarınca, kişisel verileriniz; veri sorumlusu olarak Pegasus Hava Taşımacılığı Anonim Şirketi (“Şirket”) tarafından aşağıda açıklanan kapsamda işlenebilecektir. Bu Aydınlatma Metninde Grup Şirketlerine yapılan atıflar Pegasus Hava Taşımacıl ...

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