Digital Channels Performance Marketing Specialist - Hybrid

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Pegasus Hava Yolları - Digital Channels Performance Marketing Specialist - Hybrid

Job Description

We are Pegasus Airlines!

We are Pegasus. We represent the new generation in Turkish aviation. With our motto: Everyone has the right to fly, we inspire our guests to travel with low fares thanks to our business model.

As your digital airline, our guest-centric approach offers digital technologies and unique innovations that enhance the travel experience.

Today, we operate connecting flights to more than 55 countries across Türkiye, Europe, North Africa, the Middle East, Russia, and Central Asia. We have one of the youngest fleets in Turkey, which exceeds 127 aircraft in 2026.

Are you ready to embark on your Pegasus career path as our Digital Channels Performance Marketing Specialist, flight number PC-2026?

  • Create performance-based digital advertising (SEM, social media ads, App Download etc.) strategy, plan budget allocation and optimize according to data
  • Develop reports and make actionable recommendations based on web data to internal stakeholders and management team
  • Prioritize and continuously optimize key channels to create an effective marketing mix focusing on acquisition, retention, ROI
  • Develop an appropriate set of key performance indicators necessary to measure campaign results
  • Analyze the results&effectiveness of digital media campaigns to deliver actionable insights and recommendations
  • Assist in increasing conversion rates and ROI of digital marketing & site campaigns
  • Follow digital advertising trends and quickly adapt to innovations that will improve performance
  • Coordinate performance agencies and technology partners
Required Skills and Expertise
  • Bachelor's or Master's Degree, preferably in Industrial Engineering, Business Engineering, MIS, Mathematics, or Statistics
  • 2+ years of experience in performance-based digital marketing
  • Deep knowledge and hands-on experience in Google Analytics 4, Google Ads, Meta Ads, TikTok Ads, DV360, and Adjust
  • Good command of English, both written and spoken
  • Strong interest in e-commerce and digital trends, and willingness to follow global best practices in the internet industry
  • Passionate about analytics and data-driven performance marketing
  • Highly analytical and detail-oriented
  • Strong interpersonal relations and a team player
  • Intellectually curious with a strong willingness to learn
  • Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams

What Pegasus Airlines can offer you

  • Discounted domestic and international flight tickets that include first-degree family members, For a single candidate can add +1 person, Discounted flight with contracted airlines to destinations where there are no flights
  • Private health insurance
  • Food voucher
  • Remote and flexible working hours on certain days according to a working model, allowance for remote working days
  • Fun@Fly Social Activity Clubs (Social clubs such as theatre club, sailing, trekking, running, basketball, music, books, zumba, tennis, volleyball and football teams, e-sports team)
  • Kindergarten opportunity for female employees (Istanbul, Izmir, Antalya)
  • Performance-based bonus system
  • Shuttle

Discover Pegasus Airlines!

Our Framework for a Sustainable Future prioritizes our impact on the environment and society, as well as economic development. We call our route Sustainable Future. By 2050, we aim to eliminate carbon emissions from our operations, and we are working towards this goal. We are proud of a rich governance culture that is developed through a perspective open to continuous improvement and the feedback of our stakeholders. We regularly and transparently share our targets and performance on these issues with the public.

Gender equality is at the foundation of our corporate culture. We are one of the pioneering airlines that have signed IATA's voluntary initiative "25by2025" to increase the representation of women in all areas of the aviation industry, including pilot, technician, and management ranks. We were the first airline in the world to join the UN Women's Empowerment Principles (WEPs) platform.

Listen to every different voice in our quest for a more equal tomorrow for future generations and we call our voice #PegasusHarmony

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Posting Date
19-01-2026
Employment Type
Full Time, Hybrid
Number of Positions
1
Position
Digital Marketing Expert, Performance Marketing Expert
Sector
Education Level
University (Graduate), Master (Graduate), Doctorate/PHD (Graduate)
Company Name
Pegasus Hava Yolları Jobs
Foreign Nationals May Apply
Doesn’t Matter
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6698 sayılı Kişisel Verilerin Korunması Kanunu (“Kanun”) uyarınca, kişisel verileriniz; veri sorumlusu olarak Pegasus Hava Taşımacılığı Anonim Şirketi (“Şirket”) tarafından aşağıda açıklanan kapsamda işlenebilecektir. Bu Aydınlatma Metninde Grup Şirketlerine yapılan atıflar Pegasus Hava Taşımacıl ...

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