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Bu Tanıtım Organizasyon - Digital Marketing Executive
Our customer creates global platforms for industries, specialist markets, and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content, and actionable data solutions.
The team of Our Customer brings together buyers and sellers, educates the market, and keeps practitioners informed across a variety of industry sectors. With an early transition to online products, digital marketing has been a core part of the marketing team from the beginning.
Through a mix of agency and in-house expertise, digital marketers have played a vital role in the ongoing success of the portfolio.
To contribute to the overall success of the Turkey marketing team through effective digital marketing strategies and successful implementation.
- Work with the marketing team to plan product marketing campaigns to meet strategic objectives – for exhibitions and digital products
- Planning, implementation, management, and optimization for both inbound marketing and paid media, recommend changes to campaign execution based on data insights
- Develop in-depth knowledge of target audience and show strategy, assist in setting up and executing digital marketing campaigns
- Monitoring websites, microsites, and landing pages and works collaboratively with the wider marketing team to review and make changes/improvements on websites
- Implementation of testing and optimization strategies (including A/B testing, landing pages, and CTA’s)
- Delivers on strategic KPIs by driving online traffic and ability to present these ongoing results in a regular update and continuously monitor daily/weekly reporting of KPIs, including campaign performance
- Understands their customers’ digital behavior, through continual testing and reporting on channel and campaign performance, in order to optimize plans. This will include using Adobe Analytics or similar to spot issues and opportunities
İstenen Yetenek ve Uzmanlıklar
- Fluent in English and Turkish
- Having 2-3 years of experience in digital marketing
- Formal business/marketing higher education qualification
- Passion for digital marketing and significant experience in a digital marketing role
- Experience of both managing and creating PPC campaigns with a key focus on achieving ROI
- Analytical and questioning mindset
- Solid experience of A/B testing
- Ability to work with multiple projects with different stakeholders
- Proven experience of hitting digital channel KPIs
- Highly collaborative and tenacious team player
- Ability to deep dive into an industry and recommend the strategy
- Good understanding of customer insight techniques and application
- Fast learner, committed to personal development and growth
- Takes pride and ownership of their work
- Self-motivating with a strong ability to work both on independent projects and projects involving many stakeholders
- No military obligation for male candidates