Dijital Medya Yöneticisi/Yönetmeni İş İlanları

Hepsini Temizle
Dijital Medya Yöneticisi/Yönetmeni
  • Digital Channels Supervisor

    CVPLUS Search & Selectionİstanbul Avrupa, İstanbul Anadolu Bugün
    İş Açıklaması

    We are looking for a “Digital Channels Supervisor” for our multinational client operates in the retail sector.

    • Generate, grow and optimize traffic and leads for all owned digital platforms via SEM, SEO social media marketing, e-mailing, affiliate, web/app push and other sources
    • Design and build successful and scalable digital campaigns across all regions in liaison with the content marketing team
    • Develop and execute SEO and content strategy
    • Manage all digital assets, performance and content; Marketing programs portfolio management, including people, asset and budget allocations
    • Assist in omni-channel progression process. Keeping track with the omni-channel road map and to-do lists of the third party agencies
    • Develop and lead marketplace channel
    • Design creative growth strategies and campaign ideas
    • Create and execute online exclusive promotions with the product team
    • Drive continuous A/B testing on site and in marketing creatives
    • Extensively analyze Google Analytics reports to support further growth
    • Manage monthly reports by using reporting tools to management team
    • Measure and report performance of all digital marketing campaigns and assess against goals (ROAS and KPIs)
    • Build and maintain strong relationships with external vendors, and internal agency counterparts
    Aranan Nitelikler
    • Bachelor’s degree in related field, master’s degree a plus,
    • At least 5 years of experience in a digital marketing / e-commerce role and followed-applied new trends,
    • 6+ years relevant marketing experience, with deep knowledge of digital marketing, advertising and integrated marketing communications, including strategy and managing e-mail marketing, to technology and innovation, open to learning and development,
    • Excellent English, written and oral communication, and presentation skills,
    • Strong analytical skills and data-driven thinking, but also highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate,
    • Experience with utilizing a range of techniques including paid search, Google Analytics, E-mailing, CRO tools (such as product recommendation), App and Web Push Notifications
    • Experience with an e-commerce CMS and backoffice. SAP Hybris knowledge is a plus,
    • Analyze digital marketing efforts, identify opportunities for improvement and measure the effectiveness of site usability with using A/B testing, content and digital marketing tools
    • Ability to manage the integration processes of new tools with the IT team.

    Sektör: Mağazacılık / Perakendecilik, E-Ticaret

    Pozisyon: Dijital Medya Yöneticisi/Yönetmeni, Dijital Pazarlama Müdürü

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