İçerik Danışmanı İş İlanları

WHAT YOU'LL BE DOING
INTERESTED? APPLY NOW!

The VP of Content will be responsible for developing a world-class team to create, optimize, and scale the content engine for the entire ESW Capital portfolio of companies. You will lead the concept, design, and execution of best in class creative solutions for integrated, multi-channel campaigns. The content strategy and team to execute will need to be horizontally scalable to 50+ companies and growing. The VP of Content will collaborate cross-functionally to identify exciting storylines while producing data-driven insights. We are looking for a leader that has experience working with internal talent and external agencies, is eager to work hard, move fast, and build/execute a world-renowned content strategy.

Your role will expand across the ESW Capital family of companies, and you will be expected to produce remarkable content across many industries and audiences continuously.

KEY RESPONSIBILITIES

You are an expert storyteller. You understand different media and how they work together and tell your stories through strong copy and impeccable design

7+ years of experience in B2B software content strategy and creation (preferably enterprise); and have lead teams to execute

You operate effectively at both a strategic and tactical level, as a leader and an individual contributor

Outstanding written and verbal communication skills

Analytical and data-driven approach to solving business problems

Proven experience building successful multi-channel content strategies from the ground up that creates leads, drives sales, engages customers, and grows brand awareness

Ability to work cross-functionally, building rapport and trust across teams

Strong portfolio of published or professional samples across a variety of B2B marketing channels

CANDIDATE REQUIREMENTS

Create a content execution engine that identifies what content is needed for each part of the customer journey, from new logo acquisition to renewing and upselling current customers

Lead the strategic development of content touching all aspects of ESW’s portfolio, including but not limited to: emails, blogs, social channels, landing pages, website, eBooks, webinars, video, paid media, sales collateral, case studies, customer profiles and events

Develop and support excellent talent both in-house, while also leveraging contractors/agencies

Create, optimize, and distribute content processes to the rest of the organization

Define and measure content KPIs that drive continuous optimization and improvement

Build a clear process for managing and executing the content strategy, including developing a pipeline of prioritized content, managing our editorial calendar, and creating a budget for freelancers and contractors

Lead ideation for creative that gets noticed, shared, and drives results

Collect feedback from customers, sales, account management, and to guide meaningful content creation that constantly improves our storytelling capabilities

• Web site içeriklerinin fikri sınai haklar çerçevesinde hazırlanması ve içeriklerin geliştirilmesi,
• SEO kurallarına uygun, içerik optimizasyonu gerçekleştirerek sorumlu olduğu Web sitelerini Google’da üst sıralara taşıyabilecek,
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• SEO ile metin /içerik pazarlayabilecek takım arkadaşı arıyoruz.

• Tercihen Hukuk fakültesi mezunu, Bilişim Hukuku ve Fikri Sınai Haklar alanında uzman
• Edirne, Ankara veya İstanbul’da ikamet eden
• Tercihen Bulgarca veya İngilizce bilen
• Temsilcisi olduğu kişiler adına İlgili diplomatik temsilciliklerle yazışma ve görüşme yapabilecek
• Okuyan, araştıran, kendini geliştirmeyi, içerik üretmeyi ve paylaşmayı seven
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Takım arkadaşı arıyoruz