Senior Digital Marketing Specialist

TAB Gıda Sanayi ve Ticaret A.Ş. - Senior Digital Marketing Specialist

TAB Food Industry and Trade. Inc. is a subsidiary of ATA Holding and was established in 1994 and in 1995 opened its first BURGER KING restaurant in Istanbul. Today, TAB Gıda is the leader in the sector with the number of restaurants opened and the volume of customers. TAB Gıda is increasing its activity day by day with Sbarro, Popeyes, Arby’s brands which are included after Burger King to the structure and with the brands of Usta Dönerci and Usta Pideci which are created by TAB Gıda.

• Identify the digital brand strategy and coordinate digital marketing communication activities.
• Responsible for all digital communication needs and execution of the reOptimize all aspects of our digital marketing environment including digital marketing analytics, search engine optimization, and social media marketing.
• Coordination of digital agencies, marketing teams, technology teams and other 3rd parties.
• Analyze data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends.
• Optimise performance marketing activities with ROI analysis in all acquisition channels.
• Management of special communication projects: Influencer marketing, Youtube content production, Social media campaigns, Event integration, etc.
• Providing weekly, monthly and quarterly activity/campaign reports.
• Design, manage ‘’always on’’ media projects.
• Support brand’s websites, social media, online sales and service digital assests for traffic and higher / ROI

We are looking for "Senior Digital Marketing Specialist" with the following qualifications to be employed in our company's Digital Marketing Department.

• Bachelor’s degree from a reputable university, Master’s degree is preferred
• At least 3-4 years of experience in digital marketing
• Fluent English knowledge
• Knowledge of MS Office programs
• Analytical minded and having good communication skills
• Agency experience is a plus.