CRM Data Management Senior Specialist

Volvo Group Türkiye - CRM Data Management Senior Specialist

At Renault Trucks Turkey you will contribute to the transformation of our company, the transport industry and society at large.

The main responsibilities of the position are:

• Develop and execute the vision and strategy for Renault Trucks CRM roadmap.

• Implement CRM strategies to enhance customer loyalty, personalization, and direct marketing effectiveness.

• Manage and ensure compliance of the CRM database, create dashboards with regional analysis and segmentation, and lead network training initiatives.

• Lead data strategy by consolidating data across departments, ensuring data quality, retention, and insights generation for business growth.

• Support dealers with CRM/Sales Drive processes, perform proactive analysis on lost deals and quotations, and deliver actionable insights.

• Conduct competitor analysis and prepare regular reports on the Turkish heavy-duty trucks market and customer segments.

• Provide deep market insights on industry trends and customer segments while estimating market development for strategic studies.

• Prepare ad-hoc and detailed analyses to support key business decisions and uncover product and market trends through data mining.

• Assist the sales team by regularly preparing market, segment, and sales-related reports.

• Schedule regular dealer and customer visits to collect timely feedback and integrate insights into business outcomes.

• Bachelor's degree in mathematics, statistics, computer science or related field

• Minimum of 4 years in a similar role with expertise in analytical tools and CRM systems.

• Proven ability to work effectively within cross-functional teams

• Strong proficiency in mathematics, analytical tools, databases, and relevant software

• Excellent multitasking and task management abilities, confident decision-making skills, and clear process communication

• Able to meet multiple deadlines simultaneously

• No travel restrictions